COST ANALYSIS

• Direct Costs: These include expenses directly related to the production or development of a particular solution. This includes all infrastructure costs relating to production, labor, and other forms of implementation.

• Indirect Costs: These are typically fixed expenses, such as utilities and rent, that contribute to the overhead of conducting business.

• Intangible Costs: These are any costs that are difficult to measure and quantify. Examples may include decreases in productivity levels while a new business process is rolled out, or reduced customer satisfaction after a change in customer service processes that leads to fewer repeat buys.

• Opportunity Costs: This refers to lost benefits, or opportunities, that arise when a business pursues one product or strategy over another. 

BENEFIT ANALYSIS

• Direct Benefits: For example, increased revenue and sales generated from a new product

• Indirect Benefits: Such as increased customer interest in your business or brand

• Intangible Benefits: For example, improved employee morale 

• Competitive: For example, being a first-mover within an industry or vertical